• Martin Fridson, CFA and Michael Livian, CFA

Sustainable Investing: Myths vs. Facts



A growing number of investors want to integrate their investment choices with their personal ethical values. Meanwhile, the goal of earning strong returns to achieve financial security is unchanged. Striving to satisfy both aspirations introduces new challenges for the investment management profession.


As the idea of "Sustainable Investing" or "ESG Investing" goes mainstream, we investigate how ESG principles can be integrated in the investment process. We focus on the tools available to investors and tell myths from facts.


Sustainable Investing: Myths vs. Facts:

Sustainable Investing (LLFA)
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